How Many Digital Marketing Jobs Are There?
Digital marketing is an in-demand career field for those with the right skills. Learn about the types of digital marketing jobs and how to find one that’s right for you.
As print advertising and network television decline, digital marketers are thriving. According to the Bureau of Labor Statistics, jobs for market research analysts and marketing specialists are projected to grow by 2022.
Content writing is an integral part of digital marketing and can be a great career option for those who enjoy working with words. This role involves creating articles, white papers, social media posts, and other content that attracts readers and nurtures them through the sales funnel.
To become a successful content writer, you must develop your writing skills, choose a niche topic that interests you and your target audience, and research to ensure that your content is accurate and up-to-date. You may also consider taking a writing course or joining an online community to develop your skills and connect with other writers.
Additionally, you can find freelance jobs as a content writer on marketplaces like Upwork, People Per Hour, and Guru. This type of work offers a flexible schedule and the opportunity to take on as many projects as you like.
Social Media Manager
Social media management is a digital marketing job that involves developing and overseeing strategies for social media platforms. They may work with a larger marketing team or, in some cases, be responsible for the entire digital marketing strategy of their own brand.
This role requires an understanding of how to engage people online, as well as the ability to leverage free and paid monitoring tools. A good manager will be able to identify and act upon trends in order to drive traffic and build up a loyal customer following.
Many people start as a junior social media manager, assisting a more senior colleague and working their way up. Other people will move into a role like this after gaining experience in the marketing or PR industry.
A well-known digital marketing job, this role focuses on maximizing a website’s search engine optimization (SEO). This includes research into keywords that best match the content on a site, forming strategies for optimizing existing content and researching opportunities for new content.
They also perform technical SEO on websites to improve crawlability, indexing and mobile friendliness, and may help with link-building campaigns. They can be found in both in-house and agency roles.
Those who want to start in this career need analytical skills and a strong interest in the evolving landscape of digital marketing. A bachelor’s degree in a field like business, marketing or computer information systems can set a candidate on the path to becoming an SEO marketing specialist. Those with an associate’s degree can sometimes use employer tuition assistance programs to pursue a bachelor’s.
A PPC Specialist is skilled at handling every aspect of paid search marketing, such as campaign management, bidding, ad copy/creative optimization, landing page experience optimization, quality score reporting, performance metrics tracking, etc. They help grow companies’ revenue by implementing digital advertising strategies and increasing ROI.
They manage multiple campaigns and work with a range of internal or external stakeholders, so building and maintaining relationships is an important part of their role. They also have to be able to adapt to changes in the digital landscape and recognize when something that was working well no longer is.
They have to stay updated with industry trends and best practices by attending digital marketing conferences, webinars, workshops, etc. They also use analytical tools to gather and analyze data to provide insights into current performance and future opportunities for growth.
Email marketing is a key tool for cultivating relationships with potential customers, keeping them informed about new products and sales, and boosting brand awareness. As a digital marketer, you’ll create engaging emails that prioritize click-through rates and conversions.
Email marketers are the masterminds behind attention-grabbing campaigns that make mass email messages feel like they’re sent to each recipient individually. They’re also experts at using email personalization to boost engagement and customer retention.
If you’re considering a career as an email marketer, start by finding an internship or entry-level job at a company that uses these strategies. This way, you can gain hands-on experience and a portfolio to show potential employers. You can even consider earning a digital marketing certificate to bolster your resume and credentials.