7 Digital Marketing Services That Can Help Your Business Succeed
Digital marketing techniques are a more cost-effective option than traditional advertising. They also provide a greater scope to reach your audience in a more targeted way.
Learn about the 7 most common digital marketing services to help grow your business over time. These include: Content Marketing, Pay-Per-Click (PPC) Advertising, Social Media Marketing, Email Marketing and Mobile Marketing.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a critical digital marketing service that helps businesses appear in search results for relevant search queries. This organic visibility is valuable because it delivers targeted traffic to your website without the need for expensive advertising campaigns.
SEO encompasses a wide variety of strategies, techniques and tools that work together to achieve your business goals. It includes everything from technical optimization to user experience optimization and beyond. A good SEO strategy also considers how your brand is perceived offline, such as through social media mentions or online reviews. This holistic approach is what makes SEO so effective. It delivers consistent, long-term results that last even after your paid advertising campaigns end.
Web Design & Development
Web design and development services are crucial to digital marketing. They create a website that is easy to navigate, attractive and optimized for search engines. They can also add extra content to your site that helps potential consumers to learn more about your products and services.
Web designers focus on the visual aspect of a website and use graphic design software to build interfaces. They often work with developers to ensure the final product is compatible with different browsers and mobile devices. They can also add animation to your site and create interactive graphs that tell a story. They can even add a shopping cart to your site so that customers can purchase products online.
Pay-Per-Click (PPC) Advertising
Our PPC campaigns can be customized based on your budget and objectives. Using highly-targeted keywords, we connect your brand with high-intent searchers across the web.
PPC ads are text-based advertisements that appear on search engine results pages (SERPs) triggered by specific keywords or phrases. Advertisers bid on keywords, and pay a fee each time someone clicks on their ad. PPC is a cost-effective way to drive traffic and leads to your website quickly.
Social Media Marketing
Social media marketing (SMM) includes a slew of tactics and strategies for increasing brand awareness and driving traffic to a business’s website. It can include content creation and posting, paid advertising, audience targeting, influencer marketing, and more.
Having an active social media presence helps businesses establish credibility. When potential customers search for a product or service, they often check out a business’s social media page to determine whether it is legitimate. In addition, SMM services help create a consistent brand image and improve overall customer acquisition by utilizing purpose-built data analytics. Social media advertising campaigns also improve reach and conversions. This is a great option for companies looking to expand their customer base.
Email marketing is a powerful digital marketing strategy that allows businesses to communicate with their audience and nurture relationships. By sharing valuable content and offering incentives, email marketing can help drive sales and engagement.
Promotional email services help businesses promote their products and services to their audience through targeted product offers and enticing discounts. These emails are designed to capture attention and create a sense of urgency in the recipient, leading to higher open rates and click-through rates.
Newsletter email services allow businesses to share curated content and industry insights with their subscribers on a regular basis. These emails establish a company as an expert in their field and foster a sense of loyalty amongst customers, increasing brand recognition and brand awareness.
Whether it’s through a blog post or an infographic, content marketing can be used to help establish and communicate your brand’s values and positioning. This can build trust and authority with potential customers, as well as encourage them to make a purchase from your business.
The key is to ensure your content is consistent with your brand’s personality and voice. For example, a clothing ecommerce brand might create content about the latest trends and styles, while a fintech may share finance tips and advice. For businesses looking to share high-level data or research, white papers are a great option. Typically operating on a pay-per structure, this content marketing method can be expensive but has the added benefit of being repurposed again and again.